Oldies
Hey I’m Chini. Spiritual leader, omnipotent owner and mentor of You Are So Overrated. I started my career as an overrated art director in Buenos Aires, Argentina, working for overrated agencies such as BBDO and DDB, where I won some of those overrated awards that overrated advertising people win. After my overrated success in the advertising world, I decided I had enough and left to Europe. There I traveled around and settled in Barcelona, a beautiful and overrated city. One year later I published a photography book called Melancolia.
In Barcelona I founded Aäb an overrated arty-design group together with two friends, Nico and Agus. We put our creative focus on graphics, videos and those overrated disciplines, which you can see in overrated trendy magazines and books.
During 5 years Aäb developed different kinds of non-commercial work like videos, illustration, toy design, vjeying, workshops and a live vj set with the musician Earzumba at Sonarama (Sonar 2006). We also curated a motion graphics exhibition called Viewmaster in Maxalot Gallery (Bcn) and a lot of nonsense not worthy to mention. Our work was showed in some overrated festivals like IdN’s My Favourite Conference in Singapore, Resfest '05, Resfest Buenos Aires, and Shots. Also for the closing of Res in Bilbao’s Guggenheim Museum we were invited to show our work in a lovely overrated moment.
In order to survive and pay the rent we did some commercial stuff like the design of Vueling's cloud that was to become their trademark as well as doing 10 TV spots, commissioned by the overrated ad agency SCPF (Bcn).
In 2006 Psyop (NY) invited us to join Blacklist. Although this was of course great recognition of our work as well as a great commercial opportunity for Aäb, I decided to leave to try something more personal. My last project was to curate and publish an illustration book called Cucciolo Encatenati.
Thereafter I started to shape up You Are So Overrated and spent most of 2006 in Buenos Aires working with my overrated friends Amautalab. Also that year, with my friend Gachi, we did a video for The Divine Comedy’s “To Die a Virgin” single.
In 2007 I did live visual sets for Earzumba, Bradien, Nochteff and Mueran Humanos, and tons of illustrations and sketchbooks. I also help shooting Juan Pablo Pires second film.
Also in 2007 I moved to Berlin, for a year until I went to make a project in Buenos Aires for a couple of months. After that and the past two years I've been directing some videos for Boolab, an overrated production company in Barcelona, I've been doing live visuals for my friends Mueran Humanos, an argentinean band based in Berlin, teaching art direction in IED in Barcelona, working on my "Wonderful things happen during the short life of a fly" series, djing in a lot of places with my Overrated Soundsystem , collaborations with Camper's Barcelona Design Center and still trying to refine my hummus recipe.
2010 found me starting an online radio with my friend Chako. The radio is called Radiolabel.
Aslo I started a project with Vitor Patalano and Juan Pablo Gariglio. A trip to Ushuaia where they recorded an album for a whole month, while I shoot a documentary about the experience.
So somehow for the last years I found myself flying between Barcelona, Berlin and Buenos Aires, getting involved in lots of projects in the three cities and realizing that moving a lot, interacting with different people and trying things in different disciplines all the time is an important part of my life philosophy, what makes me happy and also makes me spend lots of money booking flights.
Well, now you have a pretty good idea of what You Are So Overrated is all about. If you managed to read all this crap and didn’t left to post some stupid nonsense in F'book or to watch bizarre videos in YouTube instead, I hope you like my stuff and if you want, drop me a line, send me some cash or invite me for dinner.
Enjoy the Crisis!
In Barcelona I founded Aäb an overrated arty-design group together with two friends, Nico and Agus. We put our creative focus on graphics, videos and those overrated disciplines, which you can see in overrated trendy magazines and books.
During 5 years Aäb developed different kinds of non-commercial work like videos, illustration, toy design, vjeying, workshops and a live vj set with the musician Earzumba at Sonarama (Sonar 2006). We also curated a motion graphics exhibition called Viewmaster in Maxalot Gallery (Bcn) and a lot of nonsense not worthy to mention. Our work was showed in some overrated festivals like IdN’s My Favourite Conference in Singapore, Resfest '05, Resfest Buenos Aires, and Shots. Also for the closing of Res in Bilbao’s Guggenheim Museum we were invited to show our work in a lovely overrated moment.
In order to survive and pay the rent we did some commercial stuff like the design of Vueling's cloud that was to become their trademark as well as doing 10 TV spots, commissioned by the overrated ad agency SCPF (Bcn).
In 2006 Psyop (NY) invited us to join Blacklist. Although this was of course great recognition of our work as well as a great commercial opportunity for Aäb, I decided to leave to try something more personal. My last project was to curate and publish an illustration book called Cucciolo Encatenati.
Thereafter I started to shape up You Are So Overrated and spent most of 2006 in Buenos Aires working with my overrated friends Amautalab. Also that year, with my friend Gachi, we did a video for The Divine Comedy’s “To Die a Virgin” single.
In 2007 I did live visual sets for Earzumba, Bradien, Nochteff and Mueran Humanos, and tons of illustrations and sketchbooks. I also help shooting Juan Pablo Pires second film.
Also in 2007 I moved to Berlin, for a year until I went to make a project in Buenos Aires for a couple of months. After that and the past two years I've been directing some videos for Boolab, an overrated production company in Barcelona, I've been doing live visuals for my friends Mueran Humanos, an argentinean band based in Berlin, teaching art direction in IED in Barcelona, working on my "Wonderful things happen during the short life of a fly" series, djing in a lot of places with my Overrated Soundsystem , collaborations with Camper's Barcelona Design Center and still trying to refine my hummus recipe.
2010 found me starting an online radio with my friend Chako. The radio is called Radiolabel.
Aslo I started a project with Vitor Patalano and Juan Pablo Gariglio. A trip to Ushuaia where they recorded an album for a whole month, while I shoot a documentary about the experience.
So somehow for the last years I found myself flying between Barcelona, Berlin and Buenos Aires, getting involved in lots of projects in the three cities and realizing that moving a lot, interacting with different people and trying things in different disciplines all the time is an important part of my life philosophy, what makes me happy and also makes me spend lots of money booking flights.
Well, now you have a pretty good idea of what You Are So Overrated is all about. If you managed to read all this crap and didn’t left to post some stupid nonsense in F'book or to watch bizarre videos in YouTube instead, I hope you like my stuff and if you want, drop me a line, send me some cash or invite me for dinner.
Enjoy the Crisis!